Address key aspects of the market forces that drive overfishing, adding to the transformation of the seafood market by mainstreaming sustainability in the value chain of important commodities from developing countries, improving emerging tools such as corporate sustainable purchase policies, sustainable marine commodities platforms, and fisheries improvement projects (FIP), developing national capacities, and generating learning to be shared worldwide.

This will be achieved through:

Engaging major seafood buyers in the main world markets (EU, Japan, US) into responsible sourcing, providing tools to prepare and implement sustainable seafood sourcing policies

Adapting the concept of green commodities platforms (currently used in agriculture) to the seafood value chain, implement public-private sustainable marine commodities platforms in Costa Rica, Ecuador, Indonesia and Philippines to generate experience that could be used in other countries,

Supporting the stakeholders of these platforms to develop practical experience with fisheries improvement projects and upgrade existing tools for FIP implementation and monitoring, and

Upgrade existing information platforms to facilitate access to reliable material to value chain stakeholders in support of sound decision making, and capturing, documenting and disseminating the learning of the project. The target fisheries include tuna fisheries in the Pacific Ocean, mahi mahi and large pelagic fish in the Eastern Pacific Ocean, Indonesian snapper, Filipino octopus, and blue swimming crab fisheries in Indonesia and the Philippines.