Parley for the Oceans has initiated a global movement with a proven approach to solutions: the Parley AIR Strategy: Avoid. Intercept. Redesign. Led by the principles of AIR, the organization aims to tackle the global marine plastic pollution crisis through creativity, collaboration, and eco-innovation, providing a space and network where creators, thinkers, and leaders come together to raise awareness for the beauty and fragility of our oceans and collaborate on projects that can end their destruction. In alignment with the UN SDG Goal 14.1 and partnership dialogue 1 of the UN Conference, Parley AIR is well on its way to prevent and significantly reduce plastics pollution by 2025.
The Parley AIR Strategy is based on the principle that the responsibility lies in the hands of governments, the creative industries, major brands, the science community, and consumers.
Parley AIR (Avoid. Intercept. Redesign):
-addresses the fast-growing and global threat of marine plastic pollution based on the belief that plastic is a design failure that can only be solved if we reinvent the material itself through eco innovation.
-supports collaboration and the need to approach solutions from different angles and in a collaborative and multidisciplinary way.
-is a single strategy that is practical, actionable and adaptable for use by private sector, governments, agencies, consumers and individual citizens to cohesively tackle global marine pollution.
Since its inception in 2012, Parley for the Oceans has partnered with progressive private sector partners, notably adidas to change industry and consumer behavior around use of plastics. Through its Corporate AIR guidelines, adidas has phased out their use of plastics and microplastics in their consumer products and focused on integrating Parley Ocean PlasticTM as a replacement for virgin plastic. Parley Ocean Plastic is made from upcycled plastic waste material recovered from coastal areas through Parley cleanup operations implemented in partnership with governments under its Remote Island Coastal Interception Program.
Parley for the Oceans continues to work with a range of partners including NASA JPL, the United Nations, Dr. Sylvia Earle, Stella McCartney, and leading marine science organizations. Parley through its partnership with UN SIDS focuses on a Call To Action to scale up the implementation of Parley AIR in vulnerable countries. The Republic of the Maldives and the Government of Grenada have already implemented Parley AIR with others on board to implement AIR before the end of 2017.
Over the next 5 years Parley for the Oceans commits to the following:
- Scaling up its AIR Implementation with governments, including vulnerable UN SIDS, enhancing plastic waste management and improving education and awareness initiatives
- Scaling up AIR Implementation to global private sector including developing and implementing industry standards to support the phasing out of virgin plastic use
- Expanding its research and development program
- Supporting the development of new innovations and technologies
Scaling up its AIR Implementation with governments, including vulnerable UN SIDS, enhancing plastic waste management and improving education and awareness initiatives
Scaling up AIR Implementation to global private sector including developing and implementing industry standards to support the phasing out of virgin plastic use
Expanding its research and development program
Supporting the development of new innovations and technologies