United Nations
Keep the Oceans Tidy
by Keep Sweden Tidy (Non-governmental organization (NGO))
Keep the Oceans Tidy is a new, proactive and voluntary network that strives to reduce the man-made litter choking our oceans. The membership network is open to all actors in trade, industry, academic, civil society and public sectors.
Litter on land ends up in the oceans with the largest portion consisting of plastics. Plastics eventually break down and are ingested by fish and other marine life, which are then consumed by humans. This cycle has devastating effects on our oceans and on our well-being.
The challenge of ocean-borne plastic involves a full chain of responsible actors:
a) producers throughout the product lifecycle (design, manufacturing, distribution, consumption, end of life)
b) authorities that steer regulation and create regulatory frameworks, i.e. the Swedish Chemicals Agency (KEMI), Swedish Environmental Protection Agency (Naturvrdsverket), the Swedish Agency for Marine and Water Management (Havs- och Vattenmyndigheten), the Swedish National Food Agency (Livsmedelsverket)
c) stakeholders including retailers, customers and end consumers
Keep the Oceans Tidy is a platform designed to link all actors in Sweden as we seek to stop the tide of ocean-borne plastic.
What we hope to achieve

- Concrete action in product and packaging development
o the elimination or reduction of plastics used
o promote processes that do not produce litter, i.e. caps that remain attached to bottles, etc.
- New service offers that exclude packaging
- Regulations designed to promote new initiatives and innovation

A three-point strategy to achieve our goals
- Increase and share knowledge about consequences
- Promote the speedy development of concrete action
- Boost public awareness in order to foster behavioural change
Progress reports
By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution
Type of commitment
  • Coastal clean-ups
  • Plastics product bans or restrictions
  • Plastics recovery/recycling/reuse
Increase scientific knowledge, develop research capacity and transfer marine technology, taking into account the Intergovernmental Oceanographic Commission Criteria and Guidelines on the Transfer of Marine Technology, in order to improve ocean health and to enhance the contribution of marine biodiversity to the development of developing countries, in particular small island developing States and least developed countries
Type of commitment
  • Data access and sharing
December 2025
50% less litter
In-kind contribution
Membership fees
Basic information
Time-frame: 2017 April - 2025 December
Lead Partners: Orkla Foods Sverige (private sector), BillerudKorsns AB (private sector), LIDL Sverige (private sector) Partners: Systembolaget AB (private sector), Apoteket AB (private sector), Konsumentfreningen Stockholm (private sector)
Ocean Basins
  • Global
  • North Atlantic
Beneficiary countries
Other beneficaries
Contact information
Johanna Ragnartz, CEO, johanna.ragnartz@hsr.se, +460769410189
Stockholm, Sweden
Other SDGs
United Nations