The aim of the campaign is to reduce and ultimately stop the trade in natural curios, starting here in the UK and expanding, firstly to Europe and them throughout the world. Items like dead seahorses, shells, starfish, coral, seafans, beetles and butterflies will be targeted, all of which suffer intolerably whilst being killed just to be a cheap memento, to put on a shelf or desk. There they sit collecting dust until eventually they are thrown out, discarded without a second thought to the animal that was once living.
As well as the targeted animals many millions of other unwanted species are also killed indiscriminately as a bycatch of this horrendous trade and we aim to build the campaign to educate others about this problem as well.
Building on the success we already have had, we aim to have volunteer coordinators and volunteers looking throughout the country not just in seaside towns but also in the towns and cities for shops and other outlets who sell natural curios. This will then be reported back to us, to be reported to the police (Wildlife Crime Unit) and the relevant authorities, in the hopes of successful prosecutions. The ongoing successful prosecutions will send out a message to these retailers that it is not acceptable to trade in these threatened, illegal, often protected and endangered species.
Our coordinators will compile a survey database of numbers of items sold, where, how much and exactly how big this appalling trade is. The information gathered will help to inform the authorities and the government on how devastating this trade is and hopefully we can have it fully or partially banned. The information gathered will help to enforce existing laws and to shape new ones.
At present a lack of knowledge and awareness is the problem and it is often considered OK to buy mementos from the sea to adorn bathrooms and other areas.
By 2020, sustainably manage and protect marine and coastal ecosystems to avoid significant adverse impacts, including by strengthening their resilience, and take action for their restoration in order to achieve healthy and productive oceans
Type of commitment
- Community or Locally Managed Marine Areas
By 2020, effectively regulate harvesting and end overfishing, illegal, unreported and unregulated fishing and destructive fishing practices and implement science-based management plans, in order to restore fish stocks in the shortest time feasible, at least to levels that can produce maximum sustainable yield as determined by their biological characteristics
Type of commitment
- Compliance, monitoring and enforcement
- Eco-labelling, traceability, certification programmes