adidas is committed to sustainable practices and has detailed its commitment through its sustainability strategy 2020. Among others, the strategy addresses two strategic priorities, which are "we value water" and "we innovate materials and solutions". The adidas x Parley partnership is an integral part of this strategy. adidas recognizes plastic pollution as one of the biggest threats to the oceans and manifested its commitment to fight this problem in this partnership - announced in April 2015. As a founding member, adidas supports Parley for the Oceans in its education and communication efforts, as well as its comprehensive Ocean Plastic Program (A.I.R., Avoid, Intercept, and Redesign) that intends to end plastic pollution of the oceans.
Since the partnership was announced, adidas has taken concrete immediate steps in this direction:
- adidas phased out the use of plastic bags in its own retail stores. The phase-out was announced on Earth Day (April 2016).
- Together with its partner COTY, adidas ended the use of plastic microbeads across all its body care products (December 2015).
- The company has stopped the use of plastic bottles for meetings at its Headquarters in Germany.
- adidas supports Parley for the Oceans and its Global Cleanup Network.
- adidas x Parley is establishing a comprehensive employee volunteer program where adidas employees use their skills to support Parley.
- adidas will launch its product take-back program, Make Every Thread Count, in Fall 2017. The program will pilot in selected adidas stores in four key cities (New York, Los Angeles, London and Paris), and roll out into more locations.
- adidas started to integrate Parley Ocean Plastic™ into its key products. With the release of the jerseys and UltraBOOST Uncaged adidas x Parley shoes, were inviting every consumer, player, team and fan to own their impact under Parley A.I.R. and define their role within the movement.
- Since then, adidas has broadened its portfolio of performance products made with Parley Ocean Plastic™ to swimming, outdoor, and football.
In addition, adidas is calling on its global community to sign up for the adidas x Parley Run for the Oceans, a global movement taking place around World Oceans Day 2017 (June 5-11) to raise awareness for the state of the oceans, using the collective power of sport to inspire positive action. To find out more and sign up, please visit adidas.com/runfortheoceans.
- By the end of 2017 to produce 1 million pairs of shoes made from with Parley Ocean Plastic™.
- Continuously work with Parley to create a supply chain for Parley Oceans Plastic™. Investing resources to divert plastics from coastal communities back into the production cycle and turn it into products.
- Phase out the use of virgin plastic in the next years.
adidas has other examples under the "sustainability" umbrella. Among the most recent efforts:
- Increased use of recycled polyester and Better Cotton in its garments.
- Reduction of its range by 25%.
- Elimination of over 2 million product samples through virtual samples.
By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution
By 2030, increase the economic benefits to Small Island developing States and least developed countries from the sustainable use of marine resources, including through sustainable management of fisheries, aquaculture and tourism
Increase scientific knowledge, develop research capacity and transfer marine technology, taking into account the Intergovernmental Oceanographic Commission Criteria and Guidelines on the Transfer of Marine Technology, in order to improve ocean health and to enhance the contribution of marine biodiversity to the development of developing countries, in particular small island developing States and least developed countries