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Moana New Zealand Sustainability Strategy
by Moana New Zealand (Private sector)
Moana New Zealand is the largest Maori owned seafood company and the second largest seafood company in terms of quota volume and value in New Zealand. Moana is an important part of the inter-generational Maori Fisheries Settlement with the Crown and as such is the only commercial entity that all Maori own. The nature of that Settlement means that Maori will always be involved in fisheries therefore; activities and investments have a long-term perspective that is respectful of fisheries and the ecosystems they are part of. The settlement assets will never be sold.

Moana recognises that improved future benefits will be delivered to Iwi through increasing value rather than volume, given finite marine ecosystems. They also recognise that the business must be profitable to be able to reinvest in sustainable management. Their new brand strategy is designed to deliver greater value throughout their supply chain and to enable greater returns from less. Its success will depend on delivering premium product, from healthy fisheries with a meaningful provenance story. That rests on the company's integrity with the sustainability strategy being the chart to navigate those waters and which enables Moana New Zealand to go above and beyond that which is required by government.

Social sustainability is a key element to Moanas success. The focus is on integrating corporate social and environmental responsibility into all business objectives. Manaakitanga is reflected in the investment Moana makes in their people by supporting their well-being and development and in supporting the communities where they operate.
The Sustainability Strategy has 6 Goals and Objectives:
Goal: Living our values in everything we do.
Objective: To be a sustainability leader, Moana New Zealand will engage with Iwi, staff, stakeholder communities and experts to identify, invest in and solve key sustainability challenges through at least the following projects
Goal: Our people are proud to be part of Moana New Zealand and participate in our sustainability journey.
Objective: All our people are showing we can work safely, be healthy and be kaitiaki by 2020.
Goal: To be a sectoral leader Moana New Zealand will produce the most environmentally efficient New Zealand kaimoana.
Objective: By October 2018 Moana New Zealand will monitor and provide benchmarks and continuous improvement goals for its waste, water and energy performance relative to product output.
Goal: Our leadership in caring for the marine environment is demonstrated by how we harvest our kaimoana.
Objective: To be confident we are kaitiaki Moana New Zealand has operational strategies to minimise our marine ecological footprint by 2020.
Goal: Our customers see Moana New Zealand as their first choice for premium kaimoana.
Objective: Through understanding our customer sustainability expectations, we will deliver credibly sustainable kaimoana.
Implementation Methodologies
The entire sustainability strategy is an Executive priority, shepherded by the GM Corporate and supported by the Sustainability Team. Individual priority projects are managed through the Balanced Business Plan Project Charter process.
It is regularly reviewed and reported upon annually through Moanas integrated corporate reporting.
Progress reports
By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution
Type of commitment
  • Other (please specify): Moana is partnering with Mountains to Sea restoration initiatives and building relationships with landowners (forestry) to reduce sediment in waterways.
  • Other (please specify): Moana is recycling ~50% of its plastic packaging, is seeking to minimise the use of polybins by replacing them with chilltainers, and enables all fishers/contract harvesters to bring all waste and damaged fishing gear back to shore for proper disposal as
  • Coastal clean-ups:
  • Plastics recovery/recycling/reuse:
By 2020, sustainably manage and protect marine and coastal ecosystems to avoid significant adverse impacts, including by strengthening their resilience, and take action for their restoration in order to achieve healthy and productive oceans
Type of commitment
  • Other (please specify): As a Maori owned company, Moana are committed to being kaitiaki (stewards, guardians). Maori understand the importance of managing marine and aquatic ecosystems holistically. Moana is advocating for integrated marine management in New Zealand across all t
By 2020, effectively regulate harvesting and end overfishing, illegal, unreported and unregulated fishing and destructive fishing practices and implement science-based management plans, in order to restore fish stocks in the shortest time feasible, at least to levels that can produce maximum sustainable yield as determined by their biological characteristics
Type of commitment
  • Compliance, monitoring and enforcement
  • Reduction and elimination fishing practices and gear that destroy/degrade marine habitat
  • Science-based fisheries management plans
  • Ecosystem approach to fisheries (EAF)
  • Reduction of fisheries by-catch and product waste/losses
  • Eco-labelling, traceability, certification programmes
  • Market-based instruments (Individually Traded Quotas, Vessel Day Schemes, etc.)
  • Other (please specify):  Compliance, monitoring and enforcement: trialling electronic observer and reporting systems.  Reduction and elimination fishing practices and gear that destroy/degrade marine habitat: developing precision seafood harvest, Maui &am
By 2020, conserve at least 10 per cent of coastal and marine areas, consistent with national and international law and based on the best available scientific information
Type of commitment
  • Other (please specify): As a Maori owned company, Moana are committed to being kaitiaki (stewards, guardians). Maori understand the importance of managing marine and aquatic ecosystems holistically. Moana is advocating for integrated marine management in New Zealand across all t
Implement Mauis Dolphin Protection Plan (ongoing)
June 2018
Deliver Aquaculture Stewardship Council labelled blue abalone to market.
October 2017
All inshore contract fishers are Responsible Fisheries Aware
October 2018
Benchmark waste, water and energy across the sector
Other, please specify
Moana is investing significantly in sustainability related initiatives including $200,000 to protect Mauis Dolphin, $400,000 to trial electronic observer systems.
In-kind contribution
Moanas GM Corporate who oversees the sustainability strategy has a co-opted relationship with the Ministry for the Environment to support their business engagement and improve understanding of marine sector needs
In-kind contribution
Moanas Sustainability Team includes 9 staff and 3 external strategic and technical advisers and meets 4-6 times per year. These individuals progress and support sustainability strategy initiatives across the company themselves and with related teams.
Other, please specify
Since 2012 Moana has invested significantly to renew land-based infrastructure and processing facilities to be energy efficient and modern. Moana is a partner in the $36 mio Precision Seafood Harvest (PSH) Primary Growth Partnership and enabled the new ve
Basic information
Time-frame: 2013 July - 2030
Moana New Zealand is a limited liability company with the owners being all Maori tribes. To deliver the sustainability journey Moana have partnered with community organisations including the Whakaki Lake Trust (CSO), WWF New Zealand (NGO) and Bream Bay Coastal Care Trust (CSO). Moana are advised by Terra Moana Ltd (private sector sustainability advisers).
Ocean Basins
  • South Pacific
Beneficiary countries
Other beneficaries
All profits Moana makes are returned to Iwi/Maori in the form of dividends, with the balance retained to fund long term growth initiatives of Moana New Zealand. Iwi use these dividends to fund their own community based projects and initiatives like health
Contact information
Allyn Glaysher, GM Corporate Services, Allyn.Glaysher@moana.co.nz, cc. katherine@terramoana.co.nz, +6492595820
Auckland, New Zealand
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