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Ocean sustainability awareness and education digital media initiative
by oceanr.com (Civil society organization)
The oceanr.com team proudly supports UN Sustainable Development Goal 14 that encourages governments, companies, and individuals to conserve and sustainably use the oceans, seas and marine resources.

In 2017, the team had set itself a voluntary commitment to make a demonstrable impact to the issue of marine pollution around the world through the development and execution of a two-tier ocean sustainability awareness and education strategy:
1. The team will leverage their creativity and digital expertise to develop a campaign of engaging, informative, and high-velocity online media to raise global awareness and education of marine pollution issues around the world, the damage that marine pollution can do to the environment and to marine life, and the various steps that businesses and individuals can take to reduce their marine pollution footprint and improve the state of our oceans
2. The team will try to seek out and engage in community partnership opportunities to connect and mobilise networks of people and resources to create a series of more personal and localised ocean awareness and education experiences.

The effectiveness of the strategy will be regularly assessed by monitoring the reach of oceanr.com ocean awareness and education digital assets and the extent to which audiences and participants engage with the online media and partnership initiatives. The strategy has been designed with continuous improvement in mind; the reach and engagement metrics will, in turn, inform subsequent content development, distribution, and partnership decisions.

Being a proudly independent collective, oceanr.com is not an affiliate or subsidiary of any government, non-government, or commercial organisation. Operating as small collaborative team of passionate individuals affords the oceanr.com project the agility to iterate digital content development and the flexibility to quickly explore and pursue strategic partnership opportunities as and when they arise. By employing a democratic model of governance and decentralised approach to resource allocation decision-making, the oceanr.com founding team is confident in the stability and sustainability of the project into the future.
Progress reports
By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution
Type of commitment
  • Coastal clean-ups
  • Plastics product bans or restrictions
  • Plastics recovery/recycling/reuse
December 2018
100,000 views of oceanr.com ocean sustainability awareness and education media and digital assets
Staff / Technical expertise
2 social media strategy analysts
Basic information
Time-frame: July 2017 - December 2018
Lead Entity: Oceanr.com (Civil Society Organisation) Started in Sydney, Australia, in 2016, oceanr.com is an independent collective of passionate individuals leveraging technology and community partnerships to raise awareness and promote engagement with global ocean sustainability issues.
Ocean Basins
  • Global
Beneficiary countries
Other beneficaries
Contact information
Mitchell Kardan, Mr, enquiries@oceanr.com,
Other SDGs
United Nations