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Water Smart Foundation
by Sophie Edmonds (Philanthropic organization)
Providing an alternative to single use plastic bottles in the hospitality industry by facilitating water filtration systems and bottling logistics. Providing free drinking water and reusable bottles in public spaces to reduce the consumption of single use plastic. Raising awareness of plastic in the ocean through campaigns, fundraising events and with an affiliation with the SKY Oceans campaign. Implementation is by linking with hospitality outlets, bars, restaurants, hotels and encouraging them to make the change in their consumption and service, and provide the product, logistics and training to execute.
Progress reports
By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution
Type of commitment
  • Plastics product bans or restrictions
  • Plastics recovery/recycling/reuse
By 2020, sustainably manage and protect marine and coastal ecosystems to avoid significant adverse impacts, including by strengthening their resilience, and take action for their restoration in order to achieve healthy and productive oceans
Type of commitment
Increase scientific knowledge, develop research capacity and transfer marine technology, taking into account the Intergovernmental Oceanographic Commission Criteria and Guidelines on the Transfer of Marine Technology, in order to improve ocean health and to enhance the contribution of marine biodiversity to the development of developing countries, in particular small island developing States and least developed countries
Type of commitment
  • Scientific, socioeconomic and interdisciplinary research
  • Training and professional development
Enhance the conservation and sustainable use of oceans and their resources by implementing international law as reflected in UNCLOS, which provides the legal framework for the conservation and sustainable use of oceans and their resources, as recalled in paragraph 158 of The Future We Want
Type of commitment
August 2017
To sign up 2 public institutions
December 2018
To organise 2 fundraising and awareness raising events
January 2018
To sign up 10 hospitality partners
Staff / Technical expertise
Financing (in USD)
80,000 USD
Basic information
Time-frame: June 2017 - June 2018
Water Smart Foundation (Philanthropic Organisation) WET Global (Private Sector) Pure Ionic Water (Private Sector)
Ocean Basins
  • Arctic Ocean
  • Global
  • Indian Ocean
  • North Atlantic
  • North Pacific
  • South Atlantic
  • South Pacific
  • Southern Ocean
Beneficiary countries
Other beneficaries
Contact information
Sophie Edmonds, CEO , sophie.edmonds@pureionicwater.com,
Other SDGs
United Nations