United Nations
Aquaconnect - A mobile app based market place to provide access to Aqua farmers to marine resources and markets
by Coastal Aquaculture Research Institute P. Ltd. (Private sector)
Back ground and Objectives:
Coastal Aquaculture Research Institute is an independent research agency that aims to promote sustainability through research, training, education and out-reach programmes to the Aqua farmers and Hatcheries. CARI is incubated by Technology Business Incubator (TBI- UoM), University of Madras. It is co-founded and advised by a panel of IIT Kanpur Alumni.

Aqua Connect, a flag-ship initiative of CARI, aims at address the sustainability issues at 5 billion USD aqua farming products marketplace. Aqua Connect provides farmers with the information of seed availability, farm feeds availability and prospective buyers information. Aqua connect also helps hatcheries to plan their hatching cycle based on the information provided by our advanced data analytics service. This also prevents them to bleach the unsold Shrimp larvae in to the oceans.

Aquaconnect's predictive algorithm maps the requirements of each stake holder( Farmer, Hatchery and Buyer) in the ecosystem and matches base on their requirements. This program aims to champion the 'Sustainable Development Goals(SDGs)' set by United Nations and will continue to work with the Aqua farming communities on technology transfer and training.

Implementations methodologies:
Toll-free helpline for Aqua farmers to access market information - We launched Aqua Connect toll-free number 1800 123 1623 in 4 Indian languages that are widely spoken in Coastal regions. This Toll-free number provides Hatchery information, Seeds Availability and location based informations to the farmers. The pilot launch of Toll-free number actively engages about 3000 aqua farmers from the states of Tamilnadu, Andhra Pradesh.

Mobile App intervention & Data analytics for Hatcheries - Aqua connect mobile app for Hatcheries helps them update their production information and stages of larvae available for seed stocking. When a farmer requests the seeds, the hatcheries receive in-app notification to connect with the farmers. The hatcheries can plan their hatching cycle based on the information provided by the Data analytics platform.

Mobile App intervention for Exporters & Location based Analytics for procurement - Aquaconnect data analytics platform understands the Vannamei harvest trends in India and helps the Exporters plan their procurement decisions accordingly. Our data analytics research service for exporters aims to save time, effort and money on scouting the harvesting farmers & find the right Count/Kg, Tonnage from the preferred locations around them.
Progress reports
By 2020, effectively regulate harvesting and end overfishing, illegal, unreported and unregulated fishing and destructive fishing practices and implement science-based management plans, in order to restore fish stocks in the shortest time feasible, at least to levels that can produce maximum sustainable yield as determined by their biological characteristics
Type of commitment
  • Science-based fisheries management plans
Increase scientific knowledge, develop research capacity and transfer marine technology, taking into account the Intergovernmental Oceanographic Commission Criteria and Guidelines on the Transfer of Marine Technology, in order to improve ocean health and to enhance the contribution of marine biodiversity to the development of developing countries, in particular small island developing States and least developed countries
Type of commitment
  • Data access and sharing
  • Training and professional development
  • Scientific cooperation
  • Actions that support SIDS and LDCs
Provide access for small-scale artisanal fishers to marine resources and markets
Type of commitment
  • Access to market-based instruments
  • Access and capacity building for eco-labelling and traceability systems
  • Community empowerment for fisheries management
July 2017
Launch of Toll-free number for Aquafarmers to access the marine resources and market place in 4 states
September 2017
Mobile app for Hatcheries to input their production
September 2017
Mobile app for Hatcheries to input their production
Staff / Technical expertise
Creating a Location based mobile app to understand the harvest trends
Staff / Technical expertise
Creating a Mobile app for Hatcheries to input their Production details
In-kind contribution
Setting up Toll-free number for Farmers
Basic information
Time-frame: April 2017 - September 2017
Incubated by Technology Business Incubator, University of Madras, Chennai
Ocean Basins
  • Indian Ocean
Beneficiary countries
Other beneficaries
Contact information
Rajamanohar Konerirajapuram Somasundaram, Co-Founder and Director , raj@cari.org.in, +91 9677088546
Chennai, India
Other SDGs
United Nations