United Nations
Clean Beaches Operation
by The Mohammed VI Foundation for Environmental Protection (Non-governmental organization (NGO))
The primary objectives of the operation were:
• Raising awareness of beach users and forge a personal sense of environmental responsibility,
• Reduce plastic use,
• Stop plastic litter,
• Equip beaches and ensure safety,
• Enforce order and regulations,
Three key events took place to sensitize beach visitors as part of this operation with the objective of mobilizing 1 Million young people around 10,000 actions to achieve 10 tons less of plastic waste per beach. 63 local communities, supported by its partners, were mobilized for nearly three months to educate and raise awareness of beach users, monitor the bathing water and sand quality, equip beaches, ensure safety, enforce order and regulations.
For each event, an action shared by all the partners on the targeted beaches was organized to reinforce the visibility of the operation. The first key event “Together for 10 tons less of plastic waste per beach,” took place over the summer months. Each targeted beach was paired with an economic partner responsible for carrying out activities to promote clean beaches by organizing clean up actions or actions mobilizing holidaymakers, especially children. These activities weighed the amount of the collected plastic waste at the level of all participating beaches resulting in the collection of 486.4 tons plastic waste.
The second key event coincided with the International Plastic Bag Free Day (July 3rd) and challenged all partners to conduct environmental awareness campaigns, educative actions, and activities to reduce the production and the use of plastic bags by suggesting environmental friendly alternatives.
The third and final event was the participation of the Plastic Free Beaches Action at the World Clean Up Day, where all the partners federated by the Foundation were mobilized with youth networks to carry out cleaning actions at the level of coastal areas.
The monitoring was carried out at two levels:
Operational monitoring: the implementation of actions as well as the deployment of posters by the partners was regularly monitored. A daily contact was established with each partner to evaluate each event.
Digital monitoring: a digital watch of the posters’ deployment, as well as activities (photos and videos) on social media by the participants and communities was carried out all summer. A reminder was issued every two weeks to encourage partners to be more active on digital channels and to share the content of their activities with the hashtag #b7arblaplastic.
Progress reports
By 2025, prevent and significantly reduce marine pollution of all kinds, in particular from land-based activities, including marine debris and nutrient pollution
Type of commitment
  • Coastal clean-ups
  • Plastics product bans or restrictions
  • Plastics recovery/recycling/reuse
By 2030, increase the economic benefits to Small Island developing States and least developed countries from the sustainable use of marine resources, including through sustainable management of fisheries, aquaculture and tourism
Type of commitment
  • Economic benefits from sustainable tourism
  • Economic benefits from marine renewable energy
  • Economic benefits from sustainable transport
Increase scientific knowledge, develop research capacity and transfer marine technology, taking into account the Intergovernmental Oceanographic Commission Criteria and Guidelines on the Transfer of Marine Technology, in order to improve ocean health and to enhance the contribution of marine biodiversity to the development of developing countries, in particular small island developing States and least developed countries
Type of commitment
  • Scientific, socioeconomic and interdisciplinary research
  • Research capacity development
  • Data access and sharing
  • Training and professional development
  • Scientific cooperation
Enhance the conservation and sustainable use of oceans and their resources by implementing international law as reflected in UNCLOS, which provides the legal framework for the conservation and sustainable use of oceans and their resources, as recalled in paragraph 158 of The Future We Want
Type of commitment
  • Activities to raise awareness of the comprehensive legal and policy framework for the sustainable development of oceans and seas, in particular UNCLOS, its Implementing Agreements and other relevant ocean-related instruments and promote their effective im
As part of the clean beaches operation and #b7arblaplastic operation, a recycling project was initiated at Mehdia Beach. The project consisted of raising awareness and animating actions for the selective collection, sorting, and weighing of plastic waste. Thanks to the collaboration of ONEE, SOREPAC, the recycling company, as well as the CSSF association that promotes education among rural girls, plastic food bottles were collected by SOREPAC that doubled the purchase price in favor of the CSSF. (2DH / KG) The profits from this action were used to donate computer equipment, bicycles and other useful items to contribute to digitization of rural schools, which allows students to connect to different platforms to access information, awareness and training on themes directly related to sustainable development. The aim of this action is to be implemented continuously with the aim of avoiding the negative impact of marine plastic pollution.
As a result of this set of actions, more than 400 publications linked to the operation on social networks reached around 600,000 people. Around 1’400’000 engaged people, namely youth, collected 486.4 tons of plastic waste on 70 beaches, i.e. 8 tons of plastic waste were avoided per beach. 49’531 actions were carried out jointly for the benefit of holidaymakers; awareness raising actions on plastic pollution, cleaning actions and fun activities.
Financing (in USD)
10,000 USD
Other, please specify
10000 USD/Beach
Basic information
Time-frame: 15 June 2019 - 15 September 2019
Municipalities (Government) Groupe Holmarcom (Private sector) Societe management de Saidia Fondation BCP (Private sector) Fondation ONA (Private sector) ONDA (Private sector) Maroc Telecom (Private sector) Amendis (Private sector) Holceim Lafarge Maroc (Private sector) ONCF (Private sector) Fondation Tanger Med (Private sector) APM Terminals Tanger (Private sector) Credit Agricole(Private sector) Soci North Africa Tabaco Compagny (Private sector) ONEE BE (Private sector) Redal (Private sector) BMCE Bank (Private sector) ONEE BO (Private sector) Barid Al Maghrib (Private sector) Fondation Marocaine des Tabacs (Private sector) ONEE (Private sector) Fondation BCP (Private sector) ONEE BE (Private sector) Lydec (Private sector) Marsa Maroc (Private sector) OCP (Private sector) ANP (Private sector) Ciment du Maroc (Private sector) Akwa Group (Private sector)
Ocean Basins
  • North Atlantic
Beneficiary countries
Other beneficaries
Contact information
Amina El Khaloufi, Junior Program Manager , a.elkhaloufi@fm6e.org, +212 6 97 15 10 24
Rabat, Morocco
Other SDGs
United Nations